Drift

Drift is an AI-driven website chat and lead-conversion platform aimed at B2B marketing, sales, and revenue teams. It sits on top of your site to replace or augment static forms with real-time conversations that qualify visitors, book meetings, and hand off to human reps when needed.

The product positions itself squarely in the revenue tech stack: identifying high-intent accounts, personalizing chat based on who’s on your site, and pushing qualified prospects into Salesloft Rhythm workflows as prioritized actions. According to the site, Drift uses data from your existing tech stack and account history (e.g., company name, location, previous engagement) to decide how to engage and who to route conversations to.

Getting started appears to involve adding Drift to your website, configuring chat experiences, and connecting it to the broader Salesloft platform and your other systems so it can recognize accounts and use engagement signals. It runs in the browser as an on-site chat experience rather than a standalone desktop or mobile app.

Drift is strongly agentic: its AI chat agents autonomously handle conversations, qualify leads in real time, and trigger downstream actions like meeting booking and routing into seller workflows without manual intervention. The platform also provides reporting that ties chat performance to pipeline and revenue, which is useful if you need to justify conversational marketing spend. However, the public marketing page doesn’t detail which AI models are used, how they’re tuned, or how conversation logic is controlled, so you’ll likely need a demo or documentation to understand guardrails and customization depth.

The site emphasizes deanonymizing visitors and pulling in account-level attributes, but is light on privacy, consent, and data-handling specifics. If you operate in heavily regulated or privacy-sensitive environments, you’ll need to review their policies and technical documentation carefully. This is not a general-purpose chatbot builder or a customer support helpdesk; it’s optimized for B2B go-to-market teams that care about high-intent lead capture and revenue attribution. Small sites with low traffic, purely B2C brands, or teams that only need basic FAQ automation may find it more complex (and likely more expensive) than they need. Pricing is not publicly available from the provided content and appears to require contacting sales.